NSR’s Got a Brand New Combine Harvester!
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Well not quite! The NSR team have had to rig PA systems
in some unusual places in the past but not nearly as
unusual as a combine harvester.
John Deere teamed up with The Worshipful Company of
Farmers and the NFU for this year’s Lord Mayor’s Show
taking their state of the art S685i combine harvester to
town for the day to demonstrate how our food is
produced. Specially decorated with graphics depicting
the great British countryside the combine harvester was
a rare sight on the streets of London. To enhance the
spectacle the eight young farmers accompanying the
combine addressed the millions of people along the route
in a campaign to encourage the public to back British
Farming promoting it as a modern and vibrant industry,
hence the requirement for a full PA system.
John Deere’s Marketing Manager, Chris Wiltshire, was
reported to say: “John Deere is proud to support
British farming and to demonstrate that support with our
combine in the Lord Mayor’s Show. It’s not often we get
the chance to show a machine of this size in a town or
city, and taking part in this parade in the centre of
London is very special.”
With agriculture playing a huge part in NSR’s annual
event schedule this was a very special day for the NSR
team knowing that their communications equipment was
being used to support this worthwhile campaign at such a
prestigious event.
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