NSR’s Got a Brand New Combine Harvester!

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Well not quite!  The NSR team have had to rig PA systems in some unusual places in the past but not nearly as unusual as a combine harvester.

John Deere teamed up with The Worshipful Company of Farmers and the NFU for this year’s Lord Mayor’s Show taking their state of the art S685i combine harvester to town for the day to demonstrate how our food is produced.  Specially decorated with graphics depicting the great British countryside the combine harvester was a rare sight on the streets of London.  To enhance the spectacle the eight young farmers accompanying the combine addressed the millions of people along the route in a campaign to encourage the public to back British Farming promoting it as a modern and vibrant industry, hence the requirement for a full PA system.

John Deere’s Marketing Manager, Chris Wiltshire, was reported to say: “John Deere is proud to support British farming and to demonstrate that support with our combine in the Lord Mayor’s Show.  It’s not often we get the chance to show a machine of this size in a town or city, and taking part in this parade in the centre of London is very special.”

With agriculture playing a huge part in NSR’s annual event schedule this was a very special day for the NSR team knowing that their communications equipment was being used to support this worthwhile campaign at such a prestigious event.